Micaela Koremblit
Director of Brand Marketing
Micaela Koremblit is Director of Brand Marketing at Wander, where she leads a team in developing and executing full-funnel strategies that redefine luxury vacation rentals. From brand positioning and performance-driven creative campaigns to influencer partnerships, social strategy, and high-converting listing content, she ensures that every touchpoint reflects Wander’s promise: hotel-grade amenities, inspiring views, and 24/7 concierge service.
With a decade or more of experience across content, communications, and brand strategy, Micaela brings a thoughtful yet practical editorial lens to every story. She blends strategic insight with a passion for travel and lifestyle trends, helping Wander’s audience envision meaningful experiences in destinations worldwide.
Career highlights
Leads brand marketing and content strategy for Wander's travel and lifestyle storytelling.
Entrepreneurial and passionate Marketing leader with 10+ years in tech startups, multinational companies, and digital agencies.
2+ years of experience at Wander, progressing from Marketing Manager to Director of Brand Marketing.
Founder of Cool Buenos Aires, a lifestyle community with 250K+ Instagram and 120K+ TikTok followers.
Experienced in creating audience-centric content that supports brand awareness and engagement.
Deep understanding of cultural and travel trends shaping how people explore the world.
2+ years of experience at Andiago, where she was promoted to a Senior Marketing Manager.
Expertise
- Travel content and destination storytelling
- Brand marketing and editorial strategy
- Audience-first messaging
- Experience-led storytelling
- Remote work & flexible travel trends
- Editorial planning
- Lifestyle content development
Education
UPF Barcelona School of Management – Master's in Digital Marketing
University of San Andrés – Degree in Communication
Avado – PMI Rewired Digital Course
Digital House – Executive Course in Digital Marketing
“Great travel content doesn't just describe a place — it helps you picture your life there. When content connects inspiration with practical detail, it gives people the confidence to turn a trip idea into a real experience.”
— Micaela says
